Marketing Director

Responsibilities:

• Define and be accountable for marketing strategy with multi channels, including UA, AD, PR, ASO, collaborations and offline events
• Stay current on the user acquisition landscape, growth trends, best practices, and competitor strategies to develop new ideas and initiatives for growth
• Propose and lead growth initiatives in the areas of re-engagement and re-activation
• Understanding of how to measure the effect from different advertisements—ROI, retention
• Own all reporting and analytics related to marketing and provide insights to improve the acquisition funnel and customer quality
• Work closely with game development teams on advocating the marketing vision, product positioning and share market insights
• Analytics experience, including audience segmentation, then applying the results into real marketing experience
• Work with external partners and agencies on diverse marketing campaigns and analytics
• Brand development
• Manage the team: UA, AD, ASO, Brand

Qualifications:

• At least 2 years of experience in similar position in mobile marketing
• Solid understanding of digital advertising platforms and related metrics
• Solid analytical skills with the ability to apply business strategy to data analysis and recommendations
• Strong organizational skills, high attention to detail and ability to manage multiple, competing priorities simultaneously
• Experience in budgeting and financial estimations
• Holding a team player mentality to collaborate and interface with a wide range of partners both internally and externally
• Success in developing and mentoring a world-class performance marketing team
• Fluent English